Goal: Create a visual language for Royal Estate Condo building in Ukraine. Family oriented, having a taste of life, affordable (reasonable).
------------------------------------------------
Step 1: Family oriented - Children and diversity
Child painted characters that represent different kinds of people and families
Step 2: Tasteful and Juicy - Product design, grocery stores stile
Nice product photos of peach and elements, 3D lettering with peach texture
Step 3: Consistency and right meta messages
"Live in the Peach", "Roll to the center", "Your Family deserve FRUITS"
Results: Consistent fonts, colors and visual objects made the apartments more visible on market and sold out.
